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TIP! Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. While social media is known for being more relaxed, your business should always come across in a professional way.

Are you an online marketing maven? Does any of this knowledge involve Facebook? Are you interested in learning new techniques? The tips you are about to learn will improve your skills while using Facebook marketing.

TIP! Try out Facebook ads. Your products or service will only receive so much promotion from your normal postings.

Does your page stand out from the competition? You may do this through your choice of page color and the addition of graphics. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.

TIP! Be sure there is not too much spam on your Facebook page. Even if you aren’t around, you can put filters in place which will monitor and guard your page.

Facebook Offers allows you to promote contests or free giveaways to your customers. Create the offer and then make sure to post it on the wall. Depending on the offer, you may even want to promote it to people who aren’t followers.

TIP! Don’t forget about your existing audience. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team.

Buy a Facebook ad. You can alter your ad to your customer base to maximize profit. You can set a budget and work only as much as you want to. One of the advantages is that a long term commitment is not required. Your ad can be taken down at any time.

TIP! Giveaways are terrific marketing tricks. Provide a freebie to those who sign up for a mailing list or even just to click “Like”.

A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Instead, invest your time in creating targeted Facebook ads.

TIP! One way to make visitors get involved with your page is to hide some of your content from people that aren’t subscribed to your page. When only followers can see certain parts of your page, it will make visitors want to become followers.

Try to add value and relevancy to each of your Facebook posts. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product. Don’t be too much of a salesman, however, or people will get tired of your updates.

TIP! Avoid posting updates that are irrelevant to your brand and customers. While personal updates or thoughts on events might seem important to you, you have to remember that it might not interest your subscribers.

This article can get you on the same playing field with those who have skills in marketing. Of course, this will happen only if they use these tips. Use this advice to improve your marketing campaign today.